How to grow a B2B fintech company in the UK
B2B fintech grows on trust before volume. Buyers are careful, several people sign off and the list of real buyers is often short. Grow by working a precise list through warm routes and founder-led outreach, with proof ready when buyers check you. Forte Growth builds and runs that system.
What makes fintech different to sell
A fintech sale usually needs product, risk and compliance to agree, and every buyer asks who else already trusts you. The list of right-fit accounts is often short, so each one matters: a careless sequence can use up an account you only get one chance at.
Three mistakes to avoid
- Sending high-volume cold email into a small market, which burns the accounts you need.
- Leading with the technology instead of the risk or cost the buyer removes.
- Arriving at an event with an empty diary and trying to book meetings on the floor.
What Forte Growth built for fintech companies
Wealt, a private-markets fintech, had a product investors wanted but no pipeline, no positioning and no sales structure; the founder carried the whole commercial motion. Forte Growth built its positioning, founder authority and sales system, combining founder content, LinkedIn outreach and warm introductions. The result was £750K of pipeline from 200 prospects, and a system new hires could inherit. The detail is in the Wealt case study.
Wyzr, a fintech SaaS company, went from intermittent outreach to 17 booked calls and 53 interested leads in under 30 days of outreach, from a standing start.
SolvaPay builds payment infrastructure for AI, for the moment an AI agent is the one paying. Forte Growth runs its go to market. At Nordic Fintech Week 2026 in Copenhagen, 30 meetings were booked before the event opened, from outreach sent in the CEO's name. The SolvaPay case study has the full story.
Selling to banks: Alper Yurder's own record
Before founding Forte Growth, Alper Yurder built General Assembly's UK enterprise business from zero and landed Barclays and Deutsche Bank as clients. He describes enterprise deals of that size running across twenty to thirty stakeholders in different functions, so the work was building agreement across the buyer's business, not winning over one champion. That is his career record, not a Forte Growth client result.
Getting meetings out of fintech events
Book the meetings before the event, not at it. For SolvaPay, two short emails went out in the CEO's name in the days before Nordic Fintech Week, and more of the replies came on the second email than on the first. The full method, with the emails, is in how to get meetings out of a conference.
How Forte Growth works with fintech companies
Forte Growth builds and runs go to market and marketing for B2B startups and scale-ups, from strategy to sales. It starts with a pipeline audit inside the first month, then the go to market strategy, then the build, with the first outbound live inside three weeks. You own what it builds, and you either hand it to your team or keep Forte Growth running it. For fintech that means fewer, better accounts, proof a risk-minded buyer can check, and outreach in the founder's or CEO's name where it carries more trust.
Common questions
How do you sell to banks as a fintech startup?
Start from a named list of accounts, reach the people who own the problem through warm routes first, and expect many stakeholders to need to agree. Bring proof that someone like them already trusts you. Before founding Forte Growth, Alper Yurder landed Barclays and Deutsche Bank while building General Assembly's UK enterprise business.
Does cold outbound work in fintech?
It can, when it is small, precise and backed by proof a buyer can check. Wealt built £750K of pipeline from 200 prospects with founder content, LinkedIn outreach and warm introductions.
How do we get meetings at fintech events?
Book them before the event. SolvaPay had 30 meetings booked before Nordic Fintech Week 2026 opened, from outreach Forte Growth ran in the CEO's name.
What should a fintech founder build first?
One message for one buyer, the proof behind it and a checked list of accounts. At Forte Growth that comes out of a pipeline audit in the first month, with the first outbound live inside three weeks.
Who should run go to market for a fintech startup?
Someone who owns the message, the list, the outreach and the sales process together, because a fintech buyer checks all of them. Forte Growth builds and runs that function for fintech startups and scale-ups, and the company owns what is built.
Sources
- Wealt, Wyzr and SolvaPay: Forte Growth's live case studies and its claim register, read 14 October 2026.
- General Assembly: Alper Yurder's own career record, as published on Forte Growth's General Assembly page.
Last reviewed October 2026.