How to grow a legaltech company in the UK
Grow a legaltech company by earning trust before adding volume. Lawyers buy on peer proof, so the message, proof and founder presence come first, then outreach to a precise list. Forte Growth builds and runs that; Aether went from no marketing function to a full one in one month.
How lawyers buy software
Lawyers are trained to check before they trust. A partner or a general counsel will ask who else uses the product, how it handles client data and who in their world vouches for you. A new supplier with no recognisable proof is a risk they have no reason to take.
Many legaltech founders are technical, and the first message often describes the technology rather than the risk, time or cost it removes for a lawyer. Inside a firm the decision usually involves the practice or innovation lead who feels the problem, IT and security, and whoever holds the budget. In an in-house legal team it is often the general counsel or legal operations.
Three mistakes to avoid
- Leading with features before proof, so a careful buyer has nothing to check.
- Sending volume into a small professional community where people talk to each other.
- Hiring a marketer before the message has been tested with real buyers.
What Forte Growth built for Aether
Aether is a legaltech company that had no marketing function. Working with Forte Growth, it had a full marketing function in one month, built instead of hired. One part of that build is public: from 23 September 2026, new Aether sign-ups received an activation sequence automatically. The Aether case study describes the starting point and the result.
What Forte Growth built for Atria
Atria, also in legaltech, had traction and early customers, but its market story, sales system and investor narrative did not work as one. The positioning was scattered and the sales process lived in the founder's head. Forte Growth ran a go to market audit, rebuilt the ideal customer profile and messaging around revenue impact, documented a sales playbook and made sales, content and the investor story say the same thing. The Atria case study shows the system.
What to build first
Start with the buyer who feels the problem hardest and the sentence that describes it in their words. Then build proof a lawyer can check: named users, short quotes and a clear account of what changed. Put the founder where buyers look, because a careful buyer wants to know who is behind a new product. Outreach comes after that, to a precise list, and at Forte Growth the first outbound goes live inside three weeks.
How Forte Growth works with legaltech companies
Forte Growth builds and runs go to market and marketing for B2B startups and scale-ups, from strategy to sales. It starts with a pipeline audit inside the first month, then the go to market strategy, then the build, with the first outbound live inside three weeks. You own what it builds, and you either hand it to your team or keep Forte Growth running it. To talk through where your own pipeline breaks, book a 30-minute call with Alper Yurder.
Common questions
How do you sell software to law firms?
Lead with the risk, time or cost the product removes for a lawyer, back it with proof from people they recognise, and reach the person who feels the problem through warm routes where you can. Add volume after the message and the proof have been tested.
Who buys legaltech inside a law firm or legal team?
Usually several people: the practice or innovation lead who feels the problem, IT and security, and the budget holder. In an in-house team it is often the general counsel or legal operations. Map them before writing the first message.
Does outbound work for legaltech?
Yes, when the list is precise and the proof is ready before anyone looks you up. Forte Growth builds the message and the proof first, then puts the first outbound live inside three weeks.
What should a legaltech founder build before raising?
A go to market story that matches the commercial reality: who buys, why they buy and a sales process that is written down, so investors and buyers hear the same thing. At Atria, Forte Growth rebuilt the ideal customer profile and messaging, documented the sales playbook and made the investor story match the commercial one.
Sources
- Aether and Atria: Forte Growth's live case studies, read 14 October 2026.
Last reviewed October 2026.