SolvaPay: an outbound engine, a go to market strategy and 30 meetings before Nordic Fintech Week

The starting point

SolvaPay's founders needed more than advice. In Viggo Stenseth's words on the film below, "we needed people on the ground to help us not only just do the work, but set up a framework like build a system."

What Forte Growth built

An outbound engine and a go to market strategy. The system Viggo describes in the film: a framework, an outbound engine and a go to market strategy, run every week.

An event motion for Nordic Fintech Week. The work started well before anyone flew:

1. Forte Growth pulled the 890-name attendee list and scored it against SolvaPay's ideal customer.
2. Viggo, SolvaPay's CEO, emailed the people worth meeting: two short emails, a day apart. Outreach started five days before the event.
3. Ingemar, SolvaPay's CTO, ran a LinkedIn lane for the technical people.
4. Around the emails: the booth banner and team badges, and a follow-up for everyone contacted but not met, which says so instead of pretending a meeting happened.

The result

Across email, the event app and LinkedIn, 154 attendees were contacted and 30 meetings were booked before the event opened.

The email leg, on its own: 134 attendees emailed, 39 replied (29%), and 30 agreed to meet, at the booth or on a call. More of those replies came on the second email than on the first.

In the same week, the same two emails went to a cold list of 132 people who had not answered earlier outreach. One replied. The emails were the same. Only the list changed.

The full write-up is in how we booked 30 meetings for a client at Nordic Fintech Week, and the method, with the exact emails, is in how to book meetings at a conference before you go.

In the founder's words

Two films with Viggo Stenseth, with transcripts on the case studies page. Auto-generated transcripts from YouTube captions; names are corrected and other wording is as captioned.

Building a go to market system with Forte (watch)

"Definitely recommend working with Forte to actually put that together, come with a plan and then executing, following up on it. You know, we needed people on the ground to help us not only just do the work, but set up a framework like build a system. What I'm after is like a system. So now we have outbound engine, we have a GTM strategy that is enabling us to do more events like this uh where we actually see more value of traffic."

Why SolvaPay recommends Forte (watch)

"having someone that embeds like is part of the team does whatever needs to be doing I think that's something that Alper brought to the table exfounder but also comes with the team we can expand we can run on things faster ... it's it's a no-brainer"

What carries over

The list did the work: people about to be in the same room read an email differently from a cold list. If an event is coming up, pull the attendee list early, score it, and write to the people you want to meet before you land.

Forte Growth builds and runs go to market and marketing for B2B startups and scale-ups, from strategy to sales. Book a call with Alper Yurder, or start with the free go to market diagnostic.

Last reviewed October 2026.