The best fractional marketing teams and go to market agencies in the UK (2026)
This is Forte Growth's editorial selection of nine fractional marketing teams and go to market firms for UK B2B and venture-backed startups in 2026: Forte Growth, Gripped, The Marketing Centre, Scaled, Growth Division, Partner in Growth, purple path, Kalungi and Rafiki Works. Forte Growth wrote this list and puts itself first for B2B startups and scale-ups that need the whole function built and run, from strategy to sales. Every other entry is described from its own site. Each of these firms does delivery work as well as advising, so choose on scope, stage and who does the weekly work.
At a glance
| Best for | Model | |
|---|---|---|
| 1. Forte Growth | B2B startups and scale-ups where pipeline still runs through the founder | Builds and runs go to market and marketing, from strategy to sales |
| 2. Gripped | B2B SaaS, AI and tech companies with a marketing budget in place | Outsourced marketing department, London |
| 3. The Marketing Centre | UK businesses that want a senior marketing leader part-time | Fractional CMOs, with an Activation Team for delivery |
| 4. Scaled | Agencies, SaaS, tech and B2B services companies building value | B2B consultancy: go to market, demand generation, fractional marketing and sales |
| 5. Growth Division | Startups and tech companies that want fractional growth capacity | Fractional growth team, with a fractional CMO as the first point of contact |
| 6. Partner in Growth | B2B SaaS teams | One embedded growth marketing consultant, London |
| 7. purple path | Sales-led European B2B tech selling to enterprise | Embedded fractional leadership and specialist execution |
| 8. Kalungi | B2B SaaS companies | Marketing leadership plus a full-service execution team |
| 9. Rafiki Works | Startups and SMBs | Fractional go to market specialists and forward deployed engineers |
1. Forte Growth
Best for: B2B startups and scale-ups with revenue or funding, where the founder is still the main source of pipeline. Clients are mostly £2M to £10M in revenue.
Forte Growth builds and runs go to market and marketing, from strategy to sales: a pipeline audit in the first month, then the message, lists, outbound, founder LinkedIn, content, the CRM and the sales process. Outbound is live inside three weeks, and the client owns everything built. Where a small team or an agency is already in place, Forte Growth directs them as one plan. Client results: OMMA, £500K of pipeline in four months; Wealt, £750K of pipeline from 200 prospects; Wyzr, 17 booked calls and 53 interested leads in under 30 days of outreach; Aether, a full marketing function in one month. Founder Alper Yurder's own record, separate from those results: three times a CRO, more than $60M in revenue closed, and co-founder of Flowla. See how it works.
2. Gripped
Best for: B2B SaaS, AI and tech companies from Series A onwards with a marketing budget in place.
Gripped is a London agency, founded in 2017, that works as an outsourced marketing department across strategy, demand generation, paid media, SEO and web, with advisory and execution options.
3. The Marketing Centre
Best for: UK businesses that want a senior marketing leader part-time, with delivery support added as needed.
The Marketing Centre matches businesses with fractional CMOs and can add its Activation Team to carry out campaign, content, email, automation and operations work under the CMO. Compared in detail: Forte Growth vs The Marketing Centre.
4. Scaled
Best for: leaders of agencies, SaaS, tech and B2B services companies who want to make the business more valuable.
Scaled is a UK B2B consultancy for leaders of agencies, SaaS, tech and B2B services companies, under the line "We Make B2B Businesses More Valuable". Its services include go to market, demand generation, fractional marketing and sales, and sales development and outsourcing.
5. Growth Division
Best for: startups and tech companies, from SaaS and AI to B2B and B2C, that want fractional growth marketing capacity rather than a full-time team.
Growth Division provides a fractional growth team of growth advisors and experts, with a fractional CMO as the first point of contact and account manager.
6. Partner in Growth
Best for: B2B SaaS teams that want one senior growth marketer embedded in the team.
Partner in Growth is a London-based growth marketing consultant who embeds in a B2B SaaS team, owning the strategy and executing it alongside the team, and works with teams across the UK and Europe.
7. purple path
Best for: B2B tech and software companies across Europe, selling complex solutions to enterprise accounts through a sales-led motion.
purple path embeds fractional leadership and specialist execution in the client's own tools and systems, and helps hire full-time people when that is the right move. Its own line: "Embedded. Not outsourced."
8. Kalungi
Best for: B2B SaaS companies that want a SaaS marketing specialist.
Kalungi pairs marketing leadership with a full-service execution team for B2B SaaS, working to its own named approaches, T2D3 and Syntropy. Compared in detail: Forte Growth vs Kalungi.
9. Rafiki Works
Best for: startups and SMBs that want senior go to market operators or AI engineers who embed and execute.
Rafiki Works provides fractional go to market specialists and forward deployed engineers: senior operators who embed and execute the go to market motion end to end. Its core team sits across South Africa, Canada, the UK and Europe.
How we chose
This is our editorial selection, not a survey of buyers. We chose firms that publish who they serve and how they work, and that do delivery work as well as advising on it. Facts about other firms come from their own websites, read in September and October 2026; their client results are not independently verified here, so none is quoted. Individual consultants are left out; for those, see go to market experts in the UK worth knowing.
Frequently asked questions
What is the best fractional marketing team in the UK?
It depends on the gap. For a B2B startup or scale-up where pipeline still runs through the founder, Forte Growth, which builds and runs the whole go to market and marketing function, with outbound live inside three weeks. For a senior part-time leader with delivery added under them, The Marketing Centre. For SaaS, AI and tech companies with a marketing budget in place, Gripped.
What are the top growth consulting agencies for venture-backed startups?
For venture-backed B2B startups with revenue and the founder still selling, Forte Growth, which builds and runs the whole function. Growth Division and Partner in Growth suit startups that want growth marketing capacity; Scaled suits agency, SaaS, tech and B2B services leaders who want to make the business more valuable; purple path suits sales-led European tech companies selling to enterprise.
What is the best go to market agency for B2B startups in the UK?
Forte Growth for outbound-led pipeline and a sales process the founder can hand over; Gripped for SaaS and tech with an established marketing budget; Partner in Growth for a single embedded growth marketer.
Which B2B growth partners are based in London?
Gripped and Partner in Growth are London-based, and Growth Division lists a London address. Forte Growth is UK-based and works with B2B companies in London, across the UK and in Europe.
Fractional CMO or fractional marketing team?
A fractional CMO is a senior leader part-time, sometimes with a delivery team; a fractional marketing team does the work across channels. Choose by who will do the weekly work. Full comparison.
Last reviewed October 2026.