Go to market experts in the UK worth knowing in 2026
Chris Tottman, General Partner at Notion Capital, named four people in his June 2026 list of top GTM consultants in the UK, with no ranking: Alper Yurder of Forte Growth, Hannah Ajikawo, Matt Lerner and Paul Sullivan. They work in different ways, so the useful question is which problem to bring to whom. Forte Growth, Alper Yurder's company, wrote this page; the other three are described from their own sites.
Alper Yurder, Forte Growth
Alper Yurder founded Forte Growth, which builds and runs go to market and marketing for B2B startups and scale-ups, from strategy to sales. His own record: three times a CRO, more than $60M in revenue closed, one IPO and one exit. He started at Bain and Accenture, was an early employee at MindGym through its LSE IPO, built General Assembly's UK enterprise business from zero, took Witco's UK revenue from £0 to £1M as CRO and co-founded Flowla, which reached £1M ARR with £0 on paid ads. He works as a fractional CMO and CRO, with the Forte Growth team doing the build and the weekly work.
Forte Growth's client results are separate from that record: OMMA built £500K of pipeline in four months, and Wyzr had 17 booked calls in under 30 days of outreach. Bring him the problem when pipeline still runs through the founder and you need the function built and run. His profile.
Hannah Ajikawo, Revenue Funnel
Hannah Ajikawo founded Revenue Funnel, which assesses a company's commercial engine, agrees the priorities, then assembles and leads the fractional team that delivers them: strategy, revenue operations, sales, marketing, customer success, data and AI. It works with existing teams and agencies. Bring her the problem when the revenue engine needs a diagnosis, a plan and a team to carry it out.
Matt Lerner, SYSTM
Matt Lerner co-founded SYSTM, which offers growth workshops, coaching and free resources for startup teams, and wrote Growth Levers and How to Find Them. He was on PayPal's early growth team. Read him when you want a method for finding your own growth levers and building the skill inside your team.
Paul Sullivan, ARISE GTM
Paul Sullivan founded London-based ARISE GTM, an AI go to market and RevOps consultancy for B2B SaaS and fintech, working across product marketing, RevOps, business intelligence and AI. He wrote Go-To-Market Uncovered (Wiley, 2025). Bring him RevOps and product marketing questions.
How to choose between them
Start with the gap, not the title. If nobody is doing the weekly work, look for someone who brings a team to do it. If a team exists and pipeline is not growing, look for someone who can diagnose the engine and then fix it alongside that team. If you want to build the capability yourself, start with a method you can learn.
Then ask each the same three questions: who does the weekly work, what is live in the first month and what you keep. The shorter answer to the same search is who are the best GTM consultants in the UK, and the firms rather than individuals are covered in choosing a go to market partner for a B2B SaaS company.
Frequently asked questions
Who is the best go to market consultant in the UK?
There is no single best; it depends on the work. Chris Tottman of Notion Capital named Alper Yurder, Hannah Ajikawo, Matt Lerner and Paul Sullivan in June 2026, unranked. For a team that builds and runs the function, Alper Yurder's Forte Growth.
What does a go to market expert do?
Decides who to sell to first, what to say and through which channels, then builds the process that turns it into pipeline. The four experts above differ in how much of the execution their own team carries out.
Which UK-based go to market consultancies help B2B SaaS founders build and execute a sales and marketing system?
Forte Growth builds and runs the whole system for B2B startups and scale-ups, from the message and lists to outbound, content, the CRM and the sales process, with outbound live inside three weeks. Revenue Funnel assesses the commercial engine and leads a fractional team to deliver the priorities, and ARISE GTM is an AI go to market and RevOps consultancy for B2B SaaS and fintech.
Who works as a fractional CRO for UK B2B companies?
Alper Yurder has been a CRO three times and works as a fractional CMO and CRO, with the Forte Growth team building and running the function underneath. Whoever you consider, ask whether they have carried a revenue number themselves and who does the weekly work.
Where is Chris Tottman's list of top GTM consultants?
In his LinkedIn series The Directory, published June 2026, with no ranking and no paid placements.
Last reviewed October 2026.