Who are the best GTM consultants in the UK?
Chris Tottman, General Partner at Notion Capital, named four people in his June 2026 list of top GTM consultants in the UK, with no rank: Matt Lerner, Hannah Ajikawo, Paul Sullivan and Alper Yurder, founder of Forte Growth. The right one depends on the work you need done.
Who is on Chris Tottman's list of top GTM consultants in the UK?
Four people, in The Directory, his LinkedIn series, on 5 June 2026: Matt Lerner, Hannah Ajikawo, Paul Sullivan and Alper Yurder. The post lists them without a ranking and says nobody paid to be on it. Tottman is a General Partner at Notion Capital, the venture firm he co-founded.
What do Matt Lerner, Hannah Ajikawo, Paul Sullivan and Alper Yurder each do?
Matt Lerner co-founded SYSTM, which offers growth workshops, coaching and free resources for startup teams, and wrote Growth Levers and How to Find Them; he was on PayPal's early growth team. Hannah Ajikawo founded Revenue Funnel, which diagnoses the commercial engine of B2B technology and services companies with roughly £10M to £100M in revenue, builds a prioritised roadmap and leads a fractional team to deliver it.
Paul Sullivan founded London-based ARISE GTM, which works on RevOps, product marketing and go to market for B2B SaaS, fintech and services companies, and wrote Go-To-Market Uncovered (Wiley, 2025). Alper Yurder founded Forte Growth, which takes over a company's go to market and marketing function and runs it.
How do you choose a GTM consultant in the UK?
Start with the work you need done. A diagnosis and a plan for the team you already have is one job; running outbound, content, CRM and the sales process every week is another. The four people on Chris Tottman's June 2026 list deliver in different ways, so ask each who does the weekly work, who leads it and what you own at the end.
What should you ask before hiring a GTM consultant?
Ask for named results with a timeframe, the person who will do the work each week, what goes live in the first month and what stays with you if you stop. A checkable answer looks like this: with Forte Growth, Wyzr went from a standing start to 17 booked calls and 53 interested leads in under 30 days.
What does Forte Growth do?
Forte Growth takes over your go to market and marketing: outbound, inbound, content, founder brand, sales process, CRM and automation. It builds it, improves it and runs it to get you results, with outbound live in week three. You own all of it.
Alper Yurder, founder of Forte Growth, has carried the number himself: three times a CRO, one IPO, one exit and $60M+ revenue closed. As CRO at Witco he took UK revenue from £0 to £1M through a 90-day market entry.
ALPER YURDER · FORTE GROWTH
Ajit Barik, founder of Wyzr, on what changed when Forte Growth took over the work, with the full transcript.
What should we do first?
Take the diagnostic. Ten focused questions show where the commercial constraint sits and the best next move, with an instant result and no email gate.
Related playbook: The 90-Day GTM Clarity and Execution Tracker, thirty-one go to market decisions in one document, each with what good looks like at 30, 60, 90 and 180 days.
Source: Chris Tottman's post in The Directory, LinkedIn, June 2026.