Founder-led clarity

Practical guidance on GTM, positioning, and revenue foundations. No theory.

What founders are reading

Straight thinking on revenue, positioning, and the mechanics of founder-led sales.

The positioning trap founders fall into

Why clarity on who you serve matters more than feature lists.

Building a revenue narrative that sticks

How to tell your story in a way prospects actually remember.

Demand without the noise

Creating real traction by focusing on what actually drives revenue.

Why your product story isn't your positioning

The difference between what you build and what you sell.

From activity to traction

How to know if you're actually moving the needle on revenue.

The founder-led sales conversation

What separates conversations that convert from ones that stall.

Ready to move forward

Clarity comes from doing. Let's build your revenue narrative together.