Ujji AI

10 Sep 2024
8 min read

Scaling Beyond 20 Customers

GTM Strategy, Founder Brand & Revenue Acceleration for Ujji AI

Strong product, invisible to the market

Ujji AI had built something real. Early customers proved it. But growth remained scattered, demand generation sporadic, and positioning unclear. Rafael needed structure, not activity.

The real problem

No visibility. No qualified leads. No clear message. No founder-led motion.

What mattered

Traction. Revenue clarity. Repeatable growth. Speed. Founder focus, not vanity metrics.

Strategy met execution in real time

We didn't hand Rafael a deck and leave. We worked alongside him, building clarity and momentum in parallel.

First came founder positioning. His LinkedIn shifted from founder noise to commercial authority. The messaging sharpened. Visibility followed. But visibility without structure doesn't move deals.

Second, we structured a podcast strategy. Not for ego. For access. Sales leaders, revenue operators, founders scaling teams. Rafael's voice became a credibility asset that opened doors and built relationships at scale.

Third, we rebuilt the sales machine. ICP tightened. Messaging moved from product features to revenue impact. Discovery conversations became sharper. Objection handling improved. New team members had a playbook instead of improvisation.

Fourth, we aligned everything to the revenue buyer. Sales teams became the focus. Monetisation accelerated. The path to revenue shortened. Every piece pointed the same direction.

Positioning

Founder authority

Reach

Podcast strategy

Execution

Sales motion

Alignment

Revenue focus

Traction became visible, revenue followed

Six months of structured work transformed Wealt from scattered activity into a predictable growth machine. The results speak clearly.

Inbound momentum

10 to 15 qualified leads monthly from founder-led content and positioning

Revenue impact

$200K ARR generated through repositioning and structured sales execution

Outcome

Structure replaced chaos, growth became predictable

Wealt broke through the early adopter ceiling by building a repeatable system. Founder visibility turned into consistent inbound. Sales conversations converted at higher rates. The business stopped relying on Rafael's hustle and started running on process.

Founder positioning drives qualified inbound

Sales playbook scales without founder involvement

Revenue clarity attracts better investors

Ready to move forward

This founder found their motion. You can too. Let's talk.