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OMMA · B2B SAAS

From stalled growth to £500K in pipeline.

OMMA had product-market fit and $2M ARR. The product worked. The go to market motion lacked a structure the team could repeat across the UK, EU and Australia.

Watch the OMMA story →
£500Kpipeline in four months
15demos a month, eight weeks in
THE STARTING POINT

$2M ARR. Real product-market fit. Growth still depended on the founder.

OMMA was ready to move beyond the UK. But the positioning, buyer language and sales landscape changed from one market to the next. Founder referrals and unstructured sales activity could not carry the expansion.

WHAT HAD TO CHANGE
→

One positioning story that travelled across markets

→

A clear ICP for each region

→

Founder visibility tied to commercial conversations

→

Outbound the team could run every week

THE SYSTEM

Positioning became the growth engine.

Each part had one job. Together they made the founder easier to trust, the offer easier to understand and the sales motion easier to run.

01

Positioning

Built the Reuse > Replace framework so OMMA was the alternative to ripping out legacy systems.

02

Market

Mapped buyer problems and language across the UK, EU and Australia.

03

Founder content

Built three content pillars around the market shift, the product story and customer proof.

04

Outbound

Built 500+ outbound touchpoints in two months around the new commercial story.

THE RESULT

System built. Pipeline followed.

5SQLs in deals in month three
Month 4programme paid for itself
OMMA CASE STUDY FILMWatch the founder explain what changed →

Tolga Sen, OMMA CEO, on working with Forte and Alper

Tolga Sen, OMMA CEO, on working with Forte and Alper

Auto-generated transcript from YouTube captions. Names are corrected; other wording is as captioned.

How was your experience working with Alper? Yeah, working with him is fantastic. From day zero, we immediately started to build GTM with him and also build a really good marketing pipeline. Yeah, he's really good at creating and executing short-term and long-term tasks. We created a really good impact in shortterm with more than 500ks pipeline. At the same time, he also help us restructure our marketing and sales process to be efficient in motor. Would you recommend working with him to any other founders? Definitely because you obvious

need as a founder a guy who understands you very well who also passed the same way in the past. It is the alignment in order to achieve the project in a short time. He's a great guy when you feel struggling or when you are really excited to build something new. I I feel very lucky to with him. How would you describe working with Alper and his team at Forte? And in the beginning it was a really important question for us because the the agency side you

feel really good because many people at the back end can find any talent working with him as a consultant fantastic because that's a very tailor made experience and he can find the needed talent in a short time the HR tasks as well. So we didn't jeopardize any any need during the project and plus we experience a really good consultancy service with if you have a chance to work with him don't miss him.

YOUR FIRST STEP

Find the commercial constraint worth solving first.

Run the GTM diagnostic →