Positioning
Built the Reuse > Replace framework so OMMA was the alternative to ripping out legacy systems.
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OMMA · B2B SAAS
From stalled growth to £500K in pipeline.
OMMA had product-market fit and £2M ARR. The product worked. The go to market motion lacked a structure the team could repeat across the UK, EU and Australia.
Watch the OMMA story →£500Kpipeline in four months
40+qualified conversations
+£80KARR generated
THE STARTING POINT
£2M ARR. Real product-market fit. Growth still depended on founder hustle.
OMMA was ready to move beyond the UK. But the positioning, buyer language and sales landscape changed from one market to the next. Founder referrals and unstructured sales activity could not carry the expansion.
WHAT HAD TO CHANGE
→
One positioning story that travelled across markets
→
A clear ICP for each region
→
Founder visibility tied to commercial conversations
→
Outbound the team could run every week
THE SYSTEM
Positioning became the growth engine.
Each part had one job. Together they made the founder easier to trust, the offer easier to understand and the sales motion easier to run.
Market
Mapped buyer problems and language across the UK, EU and Australia.
Founder content
Built three content pillars around the market shift, the product story and customer proof.
Outbound
Built 500+ outbound touchpoints in two months around the new commercial story.
THE RESULT
System built. Revenue followed.
9xinbound interest
5+LinkedIn meetings per month from zero
5SQLs progressing through deals
Month 4programme paid for itself
YOUR FIRST STEP