Why do our home market case studies not convince UK buyers?
Because nobody here recognises the names in them. Forte Growth's International Expansion Playbook puts your trust equity in a new market at zero, not low: home logos, case studies and testimonials carry no weight with a UK buyer until local proof sits beside them.
Why does a case study that wins deals at home mean nothing to a UK buyer?
Because at home it never worked alone. Forte Growth's International Expansion Playbook describes what sits under a home-market conversation: years of references, press, conference appearances and reputation. In the UK that layer is zero, and the same playbook adds that you have no customers the buyer recognises and nobody who can vouch for you.
What proof does a UK buyer look for instead?
Proof they can check without you in the room. Forte Growth's 13 Symptoms of a Broken Pipeline says a low proof score looks, from the outside, like anonymous case studies and no video testimonials. Its International Expansion Playbook puts review site and directory presence into month four of a new market, because every prospect looks you up.
Forte Growth's International Expansion Playbook adds the pieces either side of it: in month three a thought leadership piece in the publication your buyers read, and in month five a webinar the founder hosts. For OMMA, moving beyond the UK into the EU and Australia, Forte Growth built three founder content pillars: the market shift, the product story and customer proof.
Can our existing logos be used at all?
Yes, in one specific way. Forte Growth's 13 Symptoms of a Broken Pipeline pairs a new-market foundation reset with cross-selling the logos you already have into their entities there, so an account you hold becomes the local reference instead of a document about a stranger.
Where does the first piece of UK proof come from?
From the first deals your founder closes here. Forte Growth's International Expansion Playbook lists the artefacts among the reasons the founder sells first in a new market: recorded calls, the first local case studies and an objection library. Until those exist, Forte Growth's GTM Strategy and Execution Masterclass has you borrow trust from partners who already hold an audience of your buyers.
What does Forte Growth take over?
Forte Growth takes over your go to market and marketing in the new market, the proof layer included: local positioning, credibility assets, founder visibility, review and directory presence, and the outbound that tests them. It builds them, improves them on what UK buyers say back and runs them to get you results. The sales conversations stay with you.
The assets stay with your company. "What has to exist before a B2B company enters the UK market?" covers the rest of the build, and "Which market should we enter first: the UK, the US or Europe?" covers the choice before it.
TOLGA SEN · OMMA
OMMA's founder on the go to market Forte Growth built with him from day zero, with the transcript beside it.
What should we do first?
Take the diagnostic. Ten focused questions show where the commercial constraint sits and the best next move, with an instant result and no email gate.
Related playbook: The International Expansion Playbook, how to choose a market, build local proof and know what must exist before outbound can work.
Related case study: OMMA, one positioning story and a clear ICP for the UK, EU and Australia.