WYZR · B2B AI PLATFORM
From intermittent outreach to 25 qualified demos and 5 converted in 45 days.
Wyzr had the product and domain expertise, but no bandwidth to run go to market. Forte took over the motion, built it, improved it and ran it. Within 45 days, it produced 53 interested leads, 25 sales-qualified demos and 5 converted customers.
THE STARTING POINT
The problem was not effort. It was ownership.
Before Forte
Wyzr had no dedicated bandwidth for consistent GTM execution. Outreach happened intermittently, without a stable list, sequences, operating rhythm or follow-up system.
The job
Take over, build, improve and run the complete motion around two clear ICPs, using live market feedback to strengthen positioning, campaigns and sales follow-up.
WHAT FORTE TOOK OVER AND RAN
One go to market and marketing system, not a pile of channel tactics.
Two ICPs
The market was narrowed into two practical buying groups with clear pains, triggers and reasons to act.
GTM infrastructure
Lists, tooling, campaign operations and reporting were set up so the work could run every week.
Positioning and messaging
The story moved from product language to the operational problem Wyzr solved for the people buying it.
Outbound campaigns
Segmented campaigns translated the positioning into direct conversations with relevant prospects.
Founder content
Content gave the market a reason to trust the thinking before a sales conversation began.
Follow-up and weekly review
Responses, demos and market feedback fed one operating rhythm instead of disappearing between tools.
▶ AJIT BARIK · WYZR WATCH AJIT'S STORY
START WITH CLARITY
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